Lukkien
BMW 3 series launch - In collaboration with CX company & Bluebilliywig
We engaged people in an early stage through photo, video and a digital platform including a chatbot. In the process, we brought together all Lukkien disciplines on both a strategic and production level.
The assignment
Launch the new product online in a grand way... In 2018 we received this assignment from BMW, for whom we depicted and presented the new 3-series in detail. The new design and all new innovations became visible to consumers, so that they could make their choice at an early stage. It is now 4 years later and we look back with pride!
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