Bosmini's

We developed a TV commercial that brought the BosMini’s to life in a fully 3D-animated world. The journey started with a moving storyboard, laying out the key moments of the story and visual direction. From there, we transitioned into a vibrant 3D environment, ensuring each character and scene had warmth, depth, and playfulness.

The commercial was designed to immerse viewers in an adventurous forest setting, where the BosMini’s came to life as real, interactive companions for children. The theme of discovery was reinforced with a custom dance instruction video, where children could engage with the campaign by mimicking a binocular movement to ‘spot’ the BosMini’s in their environment.

The 3D TVC became the central piece of a multi-channel campaign that was rolled out across:

• Television – Airing from February 9th across major networks
• Social Media – Engaging content highlighting the BosMini’s characters
• Online & Digital – Featuring interactive elements to enhance engagement
• Out-of-Home (OOH) & Print – Reinforcing the campaign message across multiple touchpoints
• Radio – Supporting awareness through a broader media mix