Brand Campaign

At the end of 2023, the rapidly growing Pink Gellac approached us to devise a versatile concept that could be applied across various themes. Leveraging the product's depth and the organic forms inherent in Pink Gellac's branding, we developed the 'organic 3D concept,' ready for immediate deployment during the previous Christmas season. This concept was tailored for the launch of a series of new nail polish colors and gift packaging, specially designed for the holidays. It also seamlessly transitioned to Valentine's Day, featuring three new nail polish shades with corresponding packaging.