Wehkamp kicked off the spring season with a fresh, energetic campaign titled “Ga voor écht deze lente.” The production aimed to highlight authenticity, spontaneity, and a touch of joyful chaos—perfectly embodied by Leonie ter Braak. Studio Studio led the creative and production process, choosing Virtual Production to bring the concept to life in a dynamic and flexible environment. Lukkien provided the high-end studio facilities and technical support to make it happen.
The campaign was shot entirely in Lukkien’s Virtual Production studio, using real-time 3D environments to create a seamless and vibrant spring setting. This approach allowed for a fast turnaround and gave the creative team maximum flexibility throughout the process. The production was a close collaboration between Studio Studio, Ayla Spaans, Thomas&Jasper, Public Audio, and the internal team at Wehkamp.
