The landing page of the No. 1, just like the bicycle, had to be unique and give the visitor a true experience. The interactive elements were added by Gazelle's development team and take the visitor into the experience of the product. In this way we interest the visitor step-by-step.
In addition to developing the images for the landing page, Lukkien provided the mood film, socials and photography in which the No. 1 is introduced. While the landing page focuses on the features of the bicycle, the mood film and socials show the brand values of the Gazelle brand: intelligent innovation and a human face.