Google Consent Mode v2: What, why and how?
Google Consent Mode v2 helps websites comply with privacy regulations like GDPR by managing user consent while still collecting valuable, anonymous data. It allows data collection even when users decline cookies, balancing privacy with insights. To comply, websites should use a Consent Management Platform (CMP) and Google Tag Manager (GTM) to set up Consent Mode based on user choices. Regular monitoring, testing, and clear communication with users are essential for maintaining compliance and optimizing the user experience.
The downsides of using SaaS CMPs
SaaS-based Consent Management Platforms (CMPs) can be costly due to monthly fees per domain, especially for businesses with multiple domains. They may also disrupt user experience with consent banners that complicate navigation and slow down page loads. Additionally, using third-party CMPs raises data privacy concerns and can cause compatibility issues with existing systems.
- High Costs: Monthly fees per domain can quickly add up, making CMPs expensive, especially for businesses with multiple domains.
- UX Disruption: Consent banners introduced by CMPs can complicate site navigation and slow down page loading times.
- Data Privacy Concerns: Relying on a third-party service for consent management can raise issues around data privacy and control.
- Compatibility Issues: Integrating CMPs with existing systems may lead to technical challenges and compatibility problems.
Instead of using SaaS-based Consent Management Platforms, businesses can choose custom-built solutions with a one-time setup cost, making them more cost-effective over time, especially for multiple domains. Custom solutions offer greater flexibility, control, and seamless integration, enhancing user experience without recurring fees. This is why we developed our custom consent management solution, ensuring full compliance with data privacy regulations while avoiding ongoing costs.
Introducing our custom solution
Our solution offers a one-time setup, making it cost-effective for businesses with multiple domains. It’s designed for scalability, providing flexibility and control, and integrates seamlessly with Google Tag Manager for efficient implementation. We also provide ongoing support and maintenance, ensuring compliance with data privacy regulations without the recurring costs of SaaS platforms. This approach reduces expenses and enhances the user experience by aligning fully with your existing systems.
- Cost-effective & scalable
- Integration with Google Tag Manager
- Comprehensive implementation
- Ongoing support and maintenance
Pricing
With Cookiebot's medium-sized plan costing €1800 over a 5-year period, our solution is priced at just €350 for the same duration. This 80% reduction in cost makes our pricing not only more efficient but also more fair than others.
Standard
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One-time payment of €250
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Single domain
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Available for a period of 5 years, including updates
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No monthly fees
Custom Design
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One-time payment of €350
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Single domain
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Available for a period of 5 years, including updates
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No monthly fees
Multiple Domains
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Custom fixed price quote
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One-time payment
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Multiple domains
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Available for a period of 5 years, including updates
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No monthly fees
Sounds interesting?
Check out all the details about our custom cookie consent solution in our slidedeck.